Lengthy-suffering MoviePass is useless within the water by means of the center of summer season to take care of technical points. The theater-subscription service hit pause beginning July 4, and informed customers it expects to be shut down for a number of weeks.
MoviePass has been responding to subscribers’ tweets with the identical assertion to elucidate the dearth of service:
As MoviePass notes, companies “have been put on a temporary hold” however as soon as technical issues are resolved, the service shall be reside once more. The one timeline was “several weeks.”
This explicit consumer was shocked at “several weeks” and requested if they’d be getting a refund. One other consumer requested if they may assume they’d be getting an additional month added to the annual subscription they already paid for up entrance.
Based on MoviePass, per Selection, subscribers is not going to be charged throughout the shutdown, and they’re going to routinely be credited for the variety of affected days as soon as the service continues. MoviePass can be not accepting new subscribers throughout the shutdown.
MoviePass CEO Mitch Lowe acknowledged this is not best, however he mentioned the shutdown was required to work on enhancements to the MoviePass cell app:
MoviePass’s momentary shutdown announcement additionally talked about utilizing this time “to recapitalize in order to facilitate a seamless transition and improved subscriber experience once the service continues.” That “recapitalizing” feels like a touch to extra money issues.
MoviePass has been plagued with points, each technical and monetary, and it beforehand shut down (briefly) attributable to lack of cash.
Sadly, the early promise of MoviePass has led to some subscribers — and simply critics typically — to show in opposition to the service and even hope it would not return:
One consumer replied, “In all fairness, it’s not as bad as Sinemia.” That firm lately introduced it was ceasing operations within the U.S. — attributable to lack of cash and authorized points.
The theater subscription service is clearly nonetheless in its Wild West days, with many kinks to work out. AMC and Regal are giving it a strive in their very own methods, and we’ll should see how they fare.
This MoviePass timing is especially unlucky because it’s occurring throughout summer season 2019, with blockbusters like Spider-Man: Far From Dwelling in theaters, and The Lion King, As soon as Upon a Time in Hollywood, Hobbs & Shaw, and plenty of extra nonetheless on the best way.
Each time individuals suppose MoviePass is totally useless, it finds a brand new solution to come again to life and check out new concepts, so that could be the case once more after this 2019 shutdown.